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Children typically throw themselves at the colouring book – I’m not exaggerating, it’s surprised and delighted me each time. In the case of Luana, age 4, nobody had colouring pens to hand when she received hers… but luckily my partner had a pencil and with this she started happily colouring the merry-go-round picture grey.

Another nice thing is that most kids can find “themselves” in one of the drawings. Buying sweet buns, riding a dolphin, chasing a pigeon, on dad’s shoulders, wearing a silly animal hat or teasing their brother – just look carefully and you’re in there.